Negative Student Experiences:
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Over the past decade, the University of Southern California has used a for-profit company to help enroll thousands of students in its online social-work master's program.
The nonprofit school used its status-symbol image to attract students across the country, including low-income minority students it targeted for recruitment, often with aggressive tactics. Most students piled on debt to afford the tuition, which last year reached $115,000 for the two-year degree. The majority never set foot on the posh Los Angeles campus but paid the same rate for online classes as in-person students.
The school formulated marketing campaigns to woo applicants, using demographic profiles of the kinds of students they would recruit, internal documents used by the marketing department and reviewed by the Journal show. The profiles include cartoon characters depicting potential recruits; in one depiction, a Black woman dubbed Needy Nelly "needs hand-holding" and "calls and emails everyone" because she has trouble with her application.
Eight days later, during the homecoming tailgate, the Black and brown fraternities and sororities of Alpha Phi Alpha, Omega Phi Beta, Lambda Upsilon Lambda were fenced in and kept under heavy policing by both DPS and LAPD officers, with the occupancy capped at a number far below what was possible for so many organizations.
During the Fall 2019 semester, a total of five hate crimes occurred on campus according to USC Annenberg Media, and DPS has so far only commented on two. One instance, on Oct. 18, consisted of a racial slur that was written on a whiteboard on a student’s door. The other incident, on Nov. 19, a “Keep America Great” sticker was found on the apartment door of four Muslim women living in the Nemirovsky and Bohnett Residential College.